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JABERSON

Jaberson is a multidisciplinary business law firm with more than 35 legal professionals across four offices in Marseille, Aix‑en‑Provence, Avignon and Paris. The firm is recognized for its excellence in client relations and workplace culture.

PROJECT SCOPE

The scope of the project included a complete visual identity system update: primary and secondary logos, a reimagined submark, a bold yet balanced typographic structure, and a grounded palette of navy, brown, beige and soft blue. These elements reflect the firm's core values - credibility, precision and professionalism, while introducing a more nuanced and elegant visual language to a traditionally conservative space.

The updated branding communicates strength through subtlety and positions Jaberson as a trusted legal partner with a clear, contemporary presence.

a mood board encapsulating Jaberson's sophisticated and professional essence
Jaberson's primary logo in the four different colour-ways of the colour palette
A mockup of Jaberson stationery including the letterhead, a notepad and envelopes
Jaberson Business card mockup with primary logo

The mood board paints a picture of a brand that values tradition, refinement, and attention to detail. The visual language communicates an image of expertise, prestige, and exclusivity. The combination of classic and modern elements strikes a balance between established authority and progressive innovation.

Mockup of the Jaberson secondary logo on a building facade

Reliability | Competence | Professionalism | Confidence | Sophistication

Mockup of Jaberson's letterhead design
Mockup of Jaberson's submark logo on a round sticker
Mockup of Jaberson's LinkedIn profile with showcasing the font pairing hierarchy

"Over the course of two months, Studio & Flora led Jaberson through a complete and premium rebranding that went far beyond our expectations. Chrismarie's creative direction was nothing short of exceptional, combining impeccable taste, true empathy, and a rare clarity of vision. The project not only repositioned our firm with strength and elegance, but also generated a clear return on investment. Above all, it was a deeply human and inspiring collaboration. Studio & Flora is the kind of partner every CMO hopes to find when brand strategy truly matters."

MOUNIR AYATA | Marketing & Development Director of Jaberson

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FOR THE HOSTS THAT UNDERSTAND aesthetics matter, EVEN ON A TUESDAY. 

GET IN TOUCH

Thoughtful design begins with thoughtful connection. Whether you're launching a brand, planning a celebration, or simply exploring an idea - I'd love to hear from you. Share a few details in the form, and I'll be in touch soon.

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